When you want to search for some information online, you would typically do so on Google. Know that when you are thinking about setting up a PPC campaign for your company, Google Ads is undoubtedly a platform that will have you achieve that. It is not a surprising fact since Google Ads is the largest pay-per-click platform that uses the biggest search engine in the world, but with that, Bing Ads provides some tremendous options for companies to succeed.
Google has been around since 1997 and is considered as a significant competitor of the Search Engine Results Pages (SERPs). Did you know that Google makes up a whopping 68% of the search engine landscape? If you include YouTube and Google Images, it will be a smashing 93%.
On the other hand, Bing came into the market in 2009. Since then, Bing has been living under the shadow of Google, holding a share of 1.5% in the search market industry. If you include Yahoo, that would only be around 3%. Yes, it is a huge gap for Microsoft to fill, but this doesn’t necessarily mean that you should give Bing a pass.
While Bing Ads sometimes referred to as “just one of the alternative platforms” to reach an audience, businesses are now asking, “is it really worth it?” Are there enough people on Bing’s search engine to guarantee that they’ll achieve their desired return on investment?
What these questions in mind, below are three reasons you should invest in Bing Ads.
It has higher Click-Through-Rates (CTRs)
Studies have been conducted on the CTRs between Google and Bing Ads, and it has been shown that Bing actually gets a higher result. It mostly because Bing has better ad placements and that the ads look more appealing themselves. They also look more prominent compared to traditional search results. Know that fewer businesses are also using this platform, which paves the way for improved matches between search adverts and terms.
It is a growing platform
In recent years, Bing has seen significant growth in its market shares. Yes, Google is still the giant and holds the biggest share of search traffic, but Bing has shown promising growths. Although it is not as booming as in the U.S. with 17% market share, it has grown in popularity in the U.K. as more users are looking for other platforms aside from Google.
It has less competition
You could probably leverage the fact there is lesser competition on Bing than on Google. Millions of businesses advertise on Google, and this has caused the platform to be a crowded and chaotic place. With Bing, the chances of having a tough competition are slim. This means that you can take advantage of this opportunity to plunge in and claim some of the search traffic on Bing Ads. You can then use this headstart to establish yourself as a recognized brand in the industry ahead of your competitors.
Wrapping Up Bing Ads
Should you invest in Bing Ads? The simple answer is yes! Compared to other platforms, Bing is an effective tool to expand and boost your reach with a minimum investment.
If you are looking for a team to support and drive leads, give us a shout.