As everyone has just welcomed a new year, many people are wondering what 2020 has in store for them. Despite the various highlights that have happened since the turn of the new year, except that the digital advertising industry will continue to thrive, with various trends becoming even more robust and a few ones emerging and taking the spotlight.
In this article, we’ve gathered insights from digital marketing experts and listed some digital advertising trends to expect this year. Below are four digital marketing trends that you should start incorporating in your digital advertising campaigns if you haven’t already done so.
The search trend continues among Gen Z’s
There’s no denying that paid search remains to be the dominant digital ad channel for many businesses in the industry. With constant innovation, Google takes full control by releasing some changes and sophisticated tools.
As we move into 2020, we see no indication of changes in the search trend. However, the challenge that many marketers now face is in thinking about how to reach out to the Gen Z audience. Nevertheless, keeping up with Google’s innovation and utilizing its resources is the key to your digital advertising efforts.
Instagram remains Facebook’s secret weapon
Despite media backlash, Facebook continues to roll out a handful of new features, such as Facebook Watch and Automatic Placements. The truth, however, is that Instagram has now become Facebook’s secret weapon. While Facebook slows signs of slowing down, Instagram grows with more than 500 million active subscribers.
This platform presents plenty of opportunities for digital advertisers to explore. For instance, Instagram Explore Feed is expected to launch this year. As such, advertisers should prepare to take advantage of this opportunity.
Visual and voice search has kicked off
Statistics show that at this point, 20 percent of all searches are done through voice searches, and in 2020, 55 percent of households are expected to own smart speaker devices. Know that Google, Facebook, and Amazon are the key players in the voice search game. As a result, you can expect to see the rapid growth of voice search this year.
Not only that, but 2020 will likely introduce more ad formats that incorporate visual offering. In fact, this visual component has already made an impact on shopping campaigns. Sure enough, both visual and voice search will soon dominate and become a game-changer in the digital advertising landscape.
Mobile takes digital advertising up a notch
It’s apparent that mobile has become the main driver of growth in the digital era. Nowadays, people spend less time watching broadcast TV and reading print newspapers and are more caught up with consuming digital media through the help of their mobile devices. For this reason, there has been a significant change in the modern business landscape.
Business entities now work hard to cater to the needs of people using mobile devices because maximizing these mobile tools will likely help them succeed in 2020. This is why digital marketers should do what it takes to give in to the consumer needs for mobile consumption.
Digital advertising trends will continue to fluctuate over time. As outlined above, expect the continued prevalence of the search industry, the potent platform of Instagram, the rise of visual and voice search, as well as the impact of mobile devices.
If you want to get ahead of the competition, then it’s best to have robust knowledge and better prepare ahead for your digital marketing gameplan. With the help of a reputable digital marketing agency like Manson Media, you’ll be able to propel your business to greater heights in a short amount on time. Get in touch with us today to find out how we can help you!