When it comes to PPC advertising, most marketers heavily rely on Google Adwords. Creating ad copies and bidding for higher ranking in search engine result pages can be a practical advertising solution for your business. A recent statistic shows that Google dominates PPC ads with an astounding worldwide market share of 86.87 percent. That said, advertising in Google is arguably one of the best decisions marketers can make for their business.
That doesn’t mean, however, that this will be the end of the journey. Know that going beyond investing in Google Ads can work wonders for your business. Consider employing the use of Bing Ads, as some features on this platform are either missing in AdWords or just better.
That said, below are four valuable reasons you should consider advertising on the Bing platform.
1. Cheaper advertising cost
When it comes to the cost of a PPC campaign, Bing is much cheaper when compared to Google Ads. The average cost-per-click (CPC) rates on Google are incredibly high due to the competition. On the contrary, the CPC rates in Bing are much cheaper with guaranteed ad positions because of less competition. In fact, statistics show that the average CPC is 33.5 percent cheaper on Bing than Google. If you’re running an advertising campaign on a meager budget, Bing is a much more cost-effective solution.
2. Better device targeting option
With Google Ads, you can target searchers from mobiles and tablets, but you have to do so in conjunction with desktop searches. With Bing, you can adjust your bids, regardless of the type of device your customers use, whether it’s a mobile device, tablet, or laptop. This means that you can increase your bid for traffic coming from desktops, tablets, and smartphones. You can also opt-out of desktop and tablet searches, and target only mobile searches.
3. Feature of importing campaigns from Google Ads
One of the biggest advantages of Bing is how it allows you to import your AdWords onto its platform directly and can save you much time and effort in creating new campaigns on Bing. When importing, you have to consider a few vital factors. First, Bing has a different minimum bid and budget requirements than Google AdWords. Second, targeting options such as location targeting and time-of-day targeting vary in each platform. Finally, Bing Ads does not use broad match negative keywords. Take note of these factors so that you can make the most of this import feature in Bing.
4. Search demographics control
Bing advertising allows you to control which demographics will see your ads. Whether it’s age or gender, this form of targetting is beneficial for marketers whose buyer persona is confined to age or gender group. On the other hand, Google only allows you to perform demographic targetting on the Google display network and not on the search network itself. With such search demographic control, your Bing ads can target the right market for the success of your business.
Bing is a formidable advertising platform. With less competition and unique features on its platform, Bing will allow your business to benefit from this advertising pursuit. Consider the four valuable reasons mentioned above and take advantage of this platform to help you reduce costs and drive high-quality traffic back to your site.
If you’re looking for a Bing ad agency to help guide your advertising efforts on Bing, get in touch with us today to see how we can help.