Continuous content improvements will set you up for success. At this point, you already know how relevant content is for your marketing strategies. If you’re marketing 360-degree content, then a regular content audit will help ensure that your content remains effective and impactful to your target audience.
Here are some reasons you need 360-degree content audit:
1. Boosts Content Reach
Doing content audits will provide you insights on your rankings and the number of visits that you get for a specific period. These insights will help you create new and fresh content to further enhance rankings and traffic to your website or other online properties.
2. Improves Landing Pages
A content audit will show you if your 360-degree content is effective. When you see that it’s useful, you can build new landing pages to enhance clients’ journeys and additionally, to gain more traffic and more sales. Improving landing pages involve optimization to ensure content is easily accessible on search engines and other online channels.
3. Identifies Conversion Touch Points
A content audit allows you to figure out the type of content that brings in more conversions. It shows your customers’ behaviors that make them convert. When you know which type of content converts the most, you’ll be better to divert more efforts to nurture potential customers through other content marketing strategies.
4. Identifies Content That Draws Engagement
Through a content audit, you’ll be able to uncover pieces of content that engage users the most. From there, you’ll be able to optimize your content that can further inspire users to engage.
5. Delivers Reliable Data
A content audit allows for the data generation that is valuable for business intelligence. When you do a content audit, you’ll uncover top-performing content by various channels, such as social media, organic search, and lead generation.
6. Boosts Content Shelf-Life
A content audit may reveal to you content that has been pushed down that you can resurrect through optimization. By doing this, you save time creating content from scratch, and you get to make the most out of your content. This is cost-effective for businesses today. An audit may also provide data that you can link to social media channels that may rekindle interest.
7. Puts Context in Content
With a content audit, you have the chance to make content more discoverable to specific users. Add relevant call-to-action as you optimize your content that will address particular audiences and their particular needs. Context is pivotal to content marketing.
You have invested time and money to create quality 360-degree content, don’t let it quickly perish. Content audits will help you uncover reliable content data that you can use for improvements to your content marketing strategies. It will also help you pinpoint content that you can resurrect and use to recapture the interest of the audience.
Wrapping Up Your Content Audit
can better inspire and engage clients without the need to reinvent the wheel. Schedule a regular content audit to ensure that you’re on the track of your content marketing strategies and to be able to deliver valuable information continuously.
If you are looking for a content marketing agency in Phoenix, Arizona to help you improve your content marketing strategies, get in touch with us today! We’re here to help.