5 Ways To Increase Your B2B Customer Lifetime Value
For any business, you will have customers that will leave and stop coming back. However, just because it is a normal fact in business, it doesn’t mean that it has to be something that you just have to accept. Being able to keep customers is important for any business,...
The importance of Knowing Your Customer Lifetime Value
When you run a business, it’s important that you understand the concept of customer lifetime value, as well as how you can work it out, and why you need to know. In this article, we’re going to be looking at the importance of customer lifetime value, and why it is...
5 Steps For The Most Accurate Customer Lifetime Value Calculation
Performing your customer lifetime value calculation is an important metric for your business to measure. By being able to measure the CLV, you can measure how long it will take to get back the potential investment that it has taken to earn a new customer for the...
5 Steps To Plan And Create The Perfect Omni Channel Marketing Strategy
Companies are beginning to realize just how valuable the consumer experience is. If the customer has a seamless experience, then it’s likely that they’ll have a favorable impression of your company. If the experience is disjointed and somewhat chaotic, then there’ll...
4 Great Omni Channel Marketing Examples
If you know anything about omni channel marketing, then you’ll know just how beneficial it can be to a business. This is an approach that ultimately leads to a unified experience for your customer in a time when the ways in which a person interacts with your company...
