What is Microsoft Advertising?

Marketers have been looking for ways to enhance their strategies and adapt to the ever-changing needs of their consumers. That said, you would normally see updated adverts to reach potential customers.

Microsoft advertising is one great tool in increasing your online visibility. Every day, millions of people around the world type various keywords into different search engines to look for products and services. Search advertising helps you create ads and bid on keywords. Your ad may appear on the “Ads” section of search result pages, such as Google or Bing.

Whether customers request for more information, sign up for a membership, or want to purchase a product, your primary goal is to entice your customers to take action. You want them to view your ad and visit your webpage, call or email your store, or download your app. When these customers view and click your advert, they are redirected to your website. These then lead to conversions, turning a potential consumer into an actual customer.

What Are Bing Ads?

When people talk about “paid search advertising,” it mostly means running ads on Google search networks. And most of the time, when we want to search for something online, we often say, “Google it.”

Basically, Bing Ads is Microsoft’s own version of Google Ads. It now accounts for about 23 percent of the online search volume, and that number is significantly increasing. In the same process that Google Ads lets you run your ads on Google’s partner networks and Google search engines, Bing Ads lets you run ads on both Bing search networks and it’s partner networks, AOL and Yahoo. Bing Ads are also displayed at the side, bottom, and top portion of the search engine results page.

Ideal Market for Microsoft Advertising

Bing Ads specializes in targeting and serving the financial and retail industries. It targets a specific set of consumer demographics, such as middle-aged or senior adults who are enjoying the perks of having an upper-middle-class income.

Here are some companies that Microsoft Advertising is most suitable for:

  • Financial Brands – Microsoft ads lets you advertise on Bing’s partner site, Yahoo, which serves a lot of investment – and finance-focused users.
  • Retail Brands – tools, such as the option to add images, product reviews, and calls to action to ads, make Microsoft ads perfect for retailers. This platform is also innovating the ability to add tables, links, and videos that users can click to watch an interactive 3D rendition of products and services. It allows them to explore and delve into the products right on the search results page.
  • Brands with High-ticket Products/Services – most searchers on the Microsoft search network, including Bing, normally have incomes of $75,000 or higher. This is perfect for companies that sell high-end or luxury items, such as large homes, fine jewelry pieces, antique collection, luxury cars, or luxury hotel offering travel packages.

Benefits of Microsoft Advertising

  • Less competition
  • Multiple ad locations
  • High-income user base
  • Robust targeting

Disadvantages of Microsoft Advertising

  • Lower reach
  • User demographics

Microsoft Advertising or Bing Ads is a great tool for helping clients to grow their business.

If you’re looking for a Bing ad agency in Arizona to help guide your advertising efforts on Bing, get in touch with us today to see how we can help.

Multi-Channel PPC Marketing. Get More Leads.


Predict ad spend, conversions, 12 month revenue and customer lifetime value