A blog can be a very effective marketing channel. When considering your blog’s SEO strategy, focus...

Mobile Internet browsing is more common than desktop Internet browsing now. That means you need to...

Remember, the content of your website doubles as marketing content. Thus, it must offer a quality...

Paid ads that direct people to your brand’s site can be valuable. However, you have to confirm...

Online content needs to show up in relevant search results if customers are going to see it....

The Pareto Principle, also known as the 80/20 Rule, states that 80% of your sales can typically be...

Again, Facebook is a strong channel for marketers in general. That said, when it comes to choosing...

You know it’s important to experiment with different marketing channels. However, if your team is...

Product listings are essentially another form of advertisement. They need to be designed properly,...

Does your brand operate brick-and-mortar locations? If so, look into how you can use geo-fencing...

Maintaining brand consistency across all channels is key. For instance, if your social media...

Facebook currently boasts approximately 2.4 billion active monthly users. That means the platform...

Most people don’t immediately become paying customers after their first exposure to a brand. You...

Don’t assume you know everything about your target audience. Conduct thorough research to make...

When you monitor which channels and strategies are most effective, you get a better sense of where...

Many, many brands are vying for the attention of customers these days. Make sure they remember...

Positive reviews from industry experts help you establish a brand’s credibility. That said, so do...

Customers are more likely to support brands they know they can trust. That means your marketing...

Don’t limit yourself by only marketing a brand via one channel. Experiment with email, social...

Marketers need to constantly monitor the performance of their campaigns. If a strategy works, you...

It’s important to always be thinking of new and interesting ways to market a brand. Don’t rely...

Don’t wait to develop a campaign until a product is ready for the market. You probably won’t make...

Monitoring customer attitudes and collecting feedback is key to improving your marketing...

Don’t merely compare your product or services to those of your competitors when developing...

Efficient marketers are effective marketers. Knowing this, it’s a good idea to automate as much of...

Marketing content shouldn’t be restricted to text and audio. Visuals, including videos, pictures,...

Social media has the potential to be another strong marketing channel. However, due to...

Email is still one of the strongest digital marketing channels. Optimize your email strategy by...

Once you know your audience, you can determine exactly what type of marketing content they would...

You need to know who you’re targeting when developing a marketing campaign. Ask yourself what...

Developing a strong marketing campaign requires collecting and reviewing key pieces of data. Thus,...