Thank Email Subscribers
Making the right first impression on email subscribers is essential. To do this, automate a thank...
Adjust LinkedIn Links
Here’s a simple way to boost SEO if you’re using LinkedIn: change the text of generic links to...
Think Of LinkedIn Profile Like A Resume
Not all brands need to market via LinkedIn. Those that do, however, should think of it like a...
Understand Facebook Ads Manager
If you’re going to use Facebook to market your brand, you should thoroughly familiarize yourself...
Focus On Long Tail Keywords
A blog can be a very effective marketing channel. When considering your blog’s SEO strategy, focus...
Optimize For Mobile
Mobile Internet browsing is more common than desktop Internet browsing now. That means you need to...
Improve UX
Remember, the content of your website doubles as marketing content. Thus, it must offer a quality...
Know If Paid Advertising Is Worth It
Paid ads that direct people to your brand’s site can be valuable. However, you have to confirm...
Understand SEO
Online content needs to show up in relevant search results if customers are going to see it....
Use the Pareto Principle
The Pareto Principle, also known as the 80/20 Rule, states that 80% of your sales can typically be...
Take Advantage Of Influencers
Are there experts or well-known people in your industry who hold significant influence? If so,...
Choose Social Media Channels Based On Your Audience
Again, Facebook is a strong channel for marketers in general. That said, when it comes to choosing...
Don’t Try To Do Too Much
You know it’s important to experiment with different marketing channels. However, if your team is...
Review Product Listings
Product listings are essentially another form of advertisement. They need to be designed properly,...
Use Geo Fencing
Does your brand operate brick-and-mortar locations? If so, look into how you can use geo-fencing...
Be Consistent Across Channels
Maintaining brand consistency across all channels is key. For instance, if your social media...
Use Facebook
Facebook currently boasts approximately 2.4 billion active monthly users. That means the platform...
Plan A Customer Journey
Most people don’t immediately become paying customers after their first exposure to a brand. You...
Conduct Market Research
Don’t assume you know everything about your target audience. Conduct thorough research to make...
Adjust Your Budget
When you monitor which channels and strategies are most effective, you get a better sense of where...
Include Branded Images
Many, many brands are vying for the attention of customers these days. Make sure they remember...
Promote Testimonials
Positive reviews from industry experts help you establish a brand’s credibility. That said, so do...
Establish Authority
Customers are more likely to support brands they know they can trust. That means your marketing...
Experiment With Channels
Don’t limit yourself by only marketing a brand via one channel. Experiment with email, social...
Know How You’ll Gauge Success
Marketers need to constantly monitor the performance of their campaigns. If a strategy works, you...
Consider Unique Marketing Tactics
It’s important to always be thinking of new and interesting ways to market a brand. Don’t rely...
Prepare Ahead Of Time
Don’t wait to develop a campaign until a product is ready for the market. You probably won’t make...
Listen
Monitoring customer attitudes and collecting feedback is key to improving your marketing...
Highlight Benefits
Don’t merely compare your product or services to those of your competitors when developing...
Automate
Efficient marketers are effective marketers. Knowing this, it’s a good idea to automate as much of...
Include Visual Content
Marketing content shouldn’t be restricted to text and audio. Visuals, including videos, pictures,...
Review Social Media Best Practices Frequently
Social media has the potential to be another strong marketing channel. However, due to...
Review All Emails Before Sending Them
Email is still one of the strongest digital marketing channels. Optimize your email strategy by...
Give Your Audience What They Want
Once you know your audience, you can determine exactly what type of marketing content they would...
Define Your Audience
You need to know who you’re targeting when developing a marketing campaign. Ask yourself what...
Clean Data Regularly
Developing a strong marketing campaign requires collecting and reviewing key pieces of data. Thus,...
Do Google Ads Work For Small Business?
Absolutely! The biggest thing to focus on is a narrow audience. Pick only a couple keywords that...
Digital Marketing Strategy Likely To Increase Sales
The most important strategy to increase sales is a solid remarketing or often called retargeting...
Where To Find Digital Marketing Free Online Courses
Lot’s of places to look. Blogs are always a great resource for digital marketing training....
Lead Generation with Social, Organic and Guest Blogging
A strong digital marketing campaign can serve many purposes. Engaging new leads is one of them....
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