KPI's Needed To Reach Your Sales Revenue Goal

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  • Your Basic Marketing Info

  • How much you earn in gross revenue per customer
  • Please enter a number from 1 to 12.
    If a one time purchase, put 1, if they stay an entire year (or longer) use 12.
  • If you don't know, take your best guess. If you're a SaaS company, probably $150 or more.
  • This number is a percentage. How many of your customers leave month over month.
  • This number is a percentage. Rate from when you get a lead to the chance they become a customer. If you take payment directly on your site, put 100.
  • And Your Results Are...

  • Number of customers needed to reach your desire monthly revenue. We take into account turnover rate, too.
  • How many leads you'll need to reach your customer volume given your sales close rate.
  • Based on the volume of leads needs given your cost per lead.
  • Monthly return on ad spend. If the number is above 1.0, you're making money. If the number is below 1.0 but you run a subscription-based business, look to the return on ad spend calculated for the yearly projections to see if that's above 1.0.
  • Yearly Projections

  • If your service is subscription-based, annual contracts etc. It's to get a complete picture over the long run of the value each customer brings to your business.
  • If the number is above 1.0, you're making money. Higher the better.

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Predict ad spend, conversions, 12 month revenue and customer lifetime value